Video Business Case Report Essay

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The report is expected to be <2,000 words, including an Executive Summary (<300 words) but excluding References. Introduction, table of contents and appendices are not required and will not be marked. Students need to display their correct name (underline Lastname), Curtin University ID number, Industry ID, tutor’s name, tutorial day, time and the total word count on the top right side of the cover page of the assignment submitted. Assignments exceeding the 2,000-word limit will be penalized 10% of the total mark for every 100 words over length.

To support assertions made about the case being critiqued refer to the Required Readings provided in the Unit Outline Program Calendar. Students are strongly advised to refer to a minimum of five relevant and credible sources. Extension Reading information is provided in Blackboard. In particular, refer to the Hosie, Forsyth and Baird (2016) paper on Researching and Writing a Video Business Case Report (Blackboard > Assessments > 2) Video Business Case Report (20%)).

Suggested headings for Video Business Case Report

Executive Summary (<300 words required)

For guidance on how to write an effective Executive Summary and develop Decision Criteria refer to Blackboard > Assessments > 2) Video Business Case Report (20%).

1. Issues

Provide a brief introduction that summarises the main issues of the case.

2. Causes

Identify the importance of the Causes to the organisation concerned.

3. Alternatives

Develop a set of realistic Alternatives to address the Issues and Causes identified.

4. Decision Criteria

Develop a set of Decision Criteria to choose from the Alternative courses of action.

5. Recommended Solution/s

Decide on Solution/s to the Issues derived from the Alternatives. For each competing Alternative, justify why different Solution/s were chosen or rejected. A preferred Solution/s needs to be indicated.

6. Implementation and Implications

Provide realistic suggestions on how these Solution/s could be implemented in the organisation concerned within the industry context being scrutinised. Include the managerial and financial implications for adopting the preferred Solution/s.

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