Analysis of Cannondale operations

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1. a) Sell-side marketplace

Cannondale can utilize its web site as an auction site to sell their single old bicycle products in their stores to distributors in need of them across different parts of the world.  

b) Electronic exchange

Cannondale can utilize the horizontal exchange to supply office supplies such as inventories records for maintenance of records. Such supplies are needed by the different distributors of Cannondale products across the world.

2. Transaction processing systems

Nature of transaction	Functional processing that could occur with the transaction
a)  Human resource management such as recruitment process	Identification of potential employees, interviewing them and matching them with job characteristics required for the job selection.
b) Accounting and Finance such as Payroll generation	Processing of pay-cheques for employees within the organization
c) Marketing and sales such as customer identification	Customer profiling to determine their preferences and thereby tailoring the Cannondale processes to meet their needs

3. a) Customer Interaction Center

Cannondale can utilize such a center to get views about what can be done to better their products in response to the concerns raised by potential buyers of the products.

b) Sales Force Automation

Cannondale can utilize it to better customer relationship through installation of configurators that will help clients to design the products virtually. A strategy of this kind will ensure that consumers receive products that match their preference.   

c) Personalized web pages

Customers’ personalized webpages may be encouraged by the company to provide platforms for airing suggestions regarding the products and services.

d) Automated responses

Cannondale may utilize this inexpensive platform for offering customer care services and provision of updates regarding new products thus strengthening customer relations.

e) Loyalty programs

Cannondale may decide to give all loyal customers other incentives for goods purchased. For instance, fixing of water bottles and provision of cycling gears for athletes unto each sporting bicycles purchased will ultimately improve the customers relation.

4. a) Push model

Push model can be utilized by Cannondale to estimate the demand for a new bicycle product. Thus, the estimate will facilitate manufacturing the products to meet the demand.  

b) Pull model

Cannondale can use the pull model for already existent and proven products that it has manufactured before. Pull model ensures the customer’s specification are met.

c) Vendor-managed inventory

 Cannondale can use this type information-sharing system by monitoring the inventories directly instead of vesting this mandate on the retailers worldwide. Direct monitoring can be assured through creation of an online inventory spreadsheet that can be used in various supplier companies worldwide.

d) Electronic data interchange

Cannondale can institutionalize it through connecting the different distributors to it with this information system. It can be used to facilitate faster transactions when they are desired. Moreover, Cannondale can use it to facilitate cheaper transactions by limiting paper usage.

e) Extranets

Cannondale can use extranets to relay information about a profitable way of bettering supply processes in a foreign distributor company without necessary incurring traveling to the foreign company.

Work cited

Lambert, D. M., & Supply Chain Management Institute. (2008). Supply chain management: Processes, partnerships, performance. Sarasota, Fla: Supply Chain Management Institute.

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